Water is an indispensable part of our life. It supplies us every day. This work is completed by two production software. One is the image processing software Adobe Photoshop CS5, which is produced by Adobe, to complete the processing of the material. The second is Adobe Flash Professional CS6 software for creating animation and multimedia content. Through these two software, a Flash animation is produced, in which the importance of water resources to human beings is presented, and through this work, people are told that protecting water resources is the responsibility and obligation of human beings.
Flash is an excellent network animation editing software, widely used in web design, animation short film production, advertising design, game development and other fields. With the continuous improvement of people's understanding of public service advertisement, people have accepted public service advertisement in material and spirit, so the development space of public service advertisement is very big. The public service advertisement has well spread social morality and the construction of spiritual civilization. It has the function of guiding and educating, and it is the purest and most just form of communication, so that people can feel a fresh breeze without all these influences in the noisy environment. In the dazzling commercial ads to see the most shocking world. Through Flash CS6 software to complete the Flash public welfare animation works. There is nothing more appealing than public service advertising.
In order to improve the quality of public service ads, better play to the role of the public service ads, we must clarify the social functions of public service ads for figuring out the social function of public service ads and the inherent law of public service ads social function, will find ways to improve the quality of public service ads, through the following three points: public service ads transmission function in the construction of socialist spiritual civilization occupies very important position. Public service advertisements must spread correct, positive ideas and awareness. Only the dissemination of scientific theory, correct public opinion, noble spirit of the information; Only by disseminating information such as scientific culture, ideology, morality, democracy and legal system that is conducive to improving the whole nation; Only by disseminating information that is conducive to uniting and mobilizing the people of all ethnic groups to build China into a prosperous, democratic and civilized modern socialist power can it become a real public service advertisement. If the dissemination of information harmful to the healthy development of the people and society, even without any commercial advertising is still not public service advertising. The process of educating people to accept public service advertisements is the process of interpreting the ideas, concepts and value orientation contained in them. It can also be said that this is a subtle process, because people can't help but accept the educational function of public service advertisements when they "appreciate" advertisements. So it is easier to penetrate into people's spiritual world, which is crucial for public service advertising. Public service advertisement is an invisible educator of the public. It silently educates people what things should be done and what things should not be done. If public service advertisements are expressed in artistic forms such as calligraphy, painting, sculpture, music, song and dance, photography and other artistic works with artistic charm, they will have certain aesthetic functions. At this time, people in addition to ideological consciousness has been edified, or a process of enjoying the United States. The stronger the artistry, the more infectious it is, the more it attracts people's attention, the more it educates people unconsciously. When we understand the aesthetic function of advertising, we should not only take it as a means of ideological education, but also use it to carry out aesthetic education, improve people's aesthetic taste, cultivate people's sentiment, and stimulate people's desire and pursuit of truth, goodness and beauty. Nowadays, there are many works of visual pollution, so the function of public service advertisement in this aspect should be "public benefit" rather than "public nuisance". Public service advertising is of great significance in modern society, especially in the construction of urban spiritual civilization. In a sense, the level of public service advertising in a city, a region and a country is an important symbol of the cultural and moral standards and social ethos of the people in this city, region and country.
This work has the public welfare flash animation about saving water resources. Water resources on earth, in a broad sense, refer to the total amount of water in the hydrosphere. It includes surface water and groundwater controlled by humans and directly available for irrigation, power generation, water supply, shipping, aquaculture and other purposes, as well as rivers, lakes, Wells, springs, tides, harbours and aquaculture waters. In a narrow sense, it refers to the fresh water that can be restored and renewed year by year. Water resources are indispensable and important natural resources for the development of national economy. China's total water resources are about 2812.4 billion cubic meters, accounting for 6% of the world's total runoff resources. In 1993, the national water withdrawal was 525.5 billion cubic meters, accounting for 12 percent of the world's annual water withdrawal and higher than that of the United States in 1995, which was 470 billion cubic meters. Due to its large population, China's per capita water resource is 2,500 cubic meters, which is about 1/4 of the world's per capita. After ranking the 100th, China is listed as one of several countries with poor per capita water resources in the world. Therefore, we should cherish water resources. I want to present different scenes through Flash animation to tell people that water is an indispensable part of our life.
Flash animation is an interactive animation, through Flash software design tools can be music, sound, animation and innovative interface together, to produce high quality web dynamic effect. Quality Flash contains: vector graphics, sound, images, fragments, fonts, text, scripts and other complex elements.
Adobe Photoshop CS5 software. Photoshop is an indispensable design software in the field of graphic design. It is widely used in both graphic design and production as well as posters, packaging, advertisements and posters in the field. Using the brush tool and pen tool provided in Photoshop CS5 combined with the freehand drawing board to draw images can easily complete the painting function in the computer, and the special effects in the software will produce a similar painting effect. Various elements can be used to create and process documents and files. Any arrangement of these elements is called a workspace. The power of Photoshop CS5 to edit material. Use familiar Photoshop CS5 tools to easily retort the material, and use Flash tools to create animated short films.
Picture material is often used in web design, poster design and various types of printed promotional materials. This work material, through the Internet channels to collect all kinds of material, and these collected material for some simple processing.
Photoshop CS5 software, matting tool. "Image matting" is one of the most common operations in image processing, which is to separate a certain part of an image or image from the original image or image into a separate layer. The main function is to prepare for later synthesis. Methods lasso tool, marquee tool, eraser tool and other direct selection, quick mask, pen sketch path after turning selection, extraction filter, external filter extraction, channel, calculation, application image method. The next method to use is to use the pen tool to draw the path and then turn the selection.
Components are graphics, buttons, or movie clips created in Flash that are stored in the library panel. The component needs to be created once and reused throughout the document. Using components in a document significantly reduces the size of the file. When the content of the component is modified, the modified content will be applied to all files containing the component, making it easier to edit the movie. Movie clips, as the name suggests, store movies. When both graphics and movie clips have animations, when the movie clip is placed in the main scene, it will play continuously in a loop.
Design the text element, create a new element, edit the element, select layer 1 as the boot layer, and use the brush tool to draw a curve at the boot layer. Create four new layers below the bootstrap layer and type "abuse water" one word at a time. Drag each word in turn to the right of the curve, there will be an automatic adsorption function, each word adsorption in the right end of the curve. At frame 80, add a keyframe and drag each word to the left of the curve at this keyframe. Each layer of the word creates a traditional tween animation.
In this semester, I used the software I learned and finished the work well. In this paper, the collection of material and material file processing, and so on, on the Internet query a lot of Flash CS6 software tutorials, in the production process, the operation of Flash CS6 software more skilled and familiar with.